A town built around you
Pullman isn't your average small town in the middle of nowhere.
Yes, it's relatively small: about 29,000 residents, give or take a few. Middle of nowhere? Well, maybe; let's just say you'll probably have to go a bit out of your way to get here. Average? Only if "average" includes the home campus of a major public research university.
And considering that more than half the town's residents are university students, you could even say that Pullman is the ultimate college town. (If you did, MSN Local Edition would probably agree.)
Basically, this place is built around you.
Yeah, life is good here.