- Offered as:
The major in advertising focuses on the skills needed to appeal to consumers effectively by designing and evaluating advertising initiatives using a variety of media platforms.
Practical experience and internships are built into the program.
You’ll study the principles and practical applications of writing, market research, creative strategy, long-term relationship building, and management — and you’ll put them straight into practice by preparing media plans and strategy, writing copy, and helping plan and execute complete campaigns for the University’s TV, radio, and multimedia authoring properties.
When you graduate, you’ll have true professional experience and plenty of real-world practice to build on.
- Scholarships and financial aid
A variety of state, federal, and university-sponsored programs are available to help students with educational costs.
For all students at WSU
Washington State University awards millions of dollars in financial aid and scholarships to students every year based on financial need, academic merit, or a combination of the two.
To get all the financial help WSU can provide, you'll need to do these two things:
- Complete the University's general scholarship application so you can be eligible for scholarship consideration, including departmental awards.
- Complete the FAFSA (Free Application for Federal Student Aid) so WSU can consider you for aid (scholarships, grants, loans, etc.) based on financial need. Get started here.
For communication students
The Edward R. Murrow College of Communication has 19 scholarship funds and awards $50,000 in scholarships and fellowships to communication students each year. Visit the college's scholarship page to learn more.
A major in Advertising opens a wide range of career options.
Advertising students often go on to career positions such as advertising or marketing specialist, copywriter, account executive, sales manager, media planner, media buyer, creative director, media sales representative, and public opinion researcher.