- Offered as:
- Graduate program
Marketers monitor and investigate the changing needs of commerce and promotion and create products and services designed to meet those needs.
Marketing is a diverse and flexible field of business that can involve sales, advertising, promotion, retail management, marketing research, pricing, physical distribution, new product introduction, branding, international business, and e-commerce.
- Strengths of the program
- Gain critical experience through marketing internships, most of which are paid.
- Gather research data using an on-site behavioral lab outfitted with one-way mirrors and a video camera.
- All business classes are housed in a centrally located building equipped with the latest audiovisual technology, including six computer labs.
- Learn research methods from renowned faculty who care about you as an individual and as a student.
- Scholarships and financial aid
A variety of state, federal, and university-sponsored programs are available to help students with educational costs.
For all students at WSU
Washington State University awards millions of dollars in financial aid and scholarships to students every year based on financial need, academic merit, or a combination of the two.
To get all the financial help WSU can provide, you'll need to do these two things:
- Complete the University's general scholarship application so you can be eligible for scholarship consideration, including departmental awards.
- Complete the FAFSA (Free Application for Federal Student Aid) so WSU can consider you for aid (scholarships, grants, loans, etc.) based on financial need. Get started here.
For students in marketing
Students qualify for scholarships from the Carson College of Business.
- Careers in marketing
Marketing provides a well-rounded business education for many careers.
Virtually all businesses and organizations, as well as many government agencies, have marketing needs. Job availability for marketers is good compared to many other business fields. A career in marketing can take people around the world or even let them work at home.
Entry-level positions include sales assistant or representative, consultant, and marketing manager. Other occupations in marketing include retail manager, advertising, sales, research, distribution, new product introduction, and product pricing.
Eventual positions include sales managers (managing a team of sales people), product managers (responsible for all aspects of marketing a product), research managers (consumer, media, industrial research), retail store managers, or district managers.
Starting salaries in marketing typically range from $24,000–40,000 plus possible commissions. A new graduate with an M.B.A. degree specializing in marketing can earn $50,000 or more.
Salaries depend a great deal on the technical skills a person brings to the job, plus the amount of hard work invested.